Digital Marketing Officer null

Job Summary 

1.  Plan and execute all digital acquisition activities (for website) using ads platform including SEM, social media, display advertising campaigns, etc.
2. Work on a budget to reach maximum KPI keeping the CAC at the optimum level.
3. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
4. Suggest new digital channels that have the potential to increase new user numbers in an efficient way.
5. Manage communication with multiple vendors and third-party trackers in order to achieve acquisition objectives.

Principal Accountabilities

1.  Website experience and performance as sales & branding channel
2.  Promote partners through owned online channels
3. Social Media engagement and performance

COMPETENCY REQUIREMENT

1. Digital Marketing Strategy and Planning Skills
2. Collaborative and Communicative
3. Understand customer journey and able to design flow and asset CTA
4. Good Copy and Visual Storytelling abilities
5. Have a basic understanding of organic acquisition such as Search Engine Optimization (SEO).
6.  Have a basic understanding of Google Analytics.
7. Able to generate meaningful reports using tools such as  Google Data Studio would be a plus.

QUALIFICATION REQUIREMENT

1. Proven working experience in digital marketing (Min 2 years), extensive experience in managing in-house digital performance marketing at a technology company (such as e-commerce, online travel, mobile gaming, etc) is preferable.  Experience in handling online/social media ads is a plus
2. S1 in marketing, PR, or another related field