Support the team to improve their ability to create inspiring and relevant communication based on home furnishing and range knowledge across all channels. And also support the Visual Merchandising and Interior Design team in creating home furnishing directions to support CC, on line merchandising, and store operations.
Promote the usage of global tools and solutions and when needed make the global solutions locally relevant. This will guarantee high quality, simplicity, and efficiency.
Contribute with up-to-date knowledge about IKEA visual identity and tone of voice, home furnishing, and retailing and integrate into all the processes.
Actively contribute to the country business plan and Communication & Interior Design (Com&In) action plan. Contribute with deep Home Furnishing (HF) knowledge and retail trends, working together with the Com&In team, Marketing, E-Commerce, and other functions.
Have knowledge and experience of basic copywriting and content development/copy ideas.
Qualifications:
Capability to lead and manage the different number of functions have broad knowledge of best practices for creating, publishing, and editing content from a customer point of view as well as of how to structure and present information in all touchpoints
Demonstrate clear communication skills, i.e. the ability to explain verbal concepts and visual interpretation. Also, communicate confidently and clearly in English.
Proven ability to define, plan, create, execute and follow up on range presentation documentation in a relevant, simple and inspiring way with IKEA tone of voice and visual identity as well as of trends that influence home furnishing, retail design and communication to gain insight to a more appealing product presentation for customers as well as of graphic design.
Capability to translate abstract concepts into graphic representations as well as ability to create innovative retail and home furnishing designs based on concept and marketing objective.
Proven experience of independent work with proven successes of the solution implemented.
Hiring criteria
You should have or be completing the following to apply for this opportunity.