As an In-app Copywriter, you’ll execute a successful in-app marketing campaign by combining user behavior and creative content. The role is about executing and analyzing in-app marketing creatives.
Exploring transaction data, customer activity within apps, and actual customer insights for creatives needs
Contribute to brainstorming sessions, execute and optimize in-app marketing creatives
Working hand in hand with Art Director and Graphic Designers
Articulate the creative team’s concept into a copy and content form. Simplify very complex messages with simple copywriting. Always aim for readability and clear delivery of the idea and message
Take ownership of the copywriter’s KPI for the In-App Brand Marketing team within a Brand Marketing Group and meet Gojek's Creative Labs standards.
What You Will Need
At least 2 years of work experience in creative fields especially copywriting and content writing
Interest in any specific area such as typography, photography, and layout compositions is a must
A creative design-thinking and problem-solving mindset that can work in increments and exponents
Strong team player; possesses team synergy skills with a high level of enthusiasm in collaborating in a cross-functional team; ability to balance attention to detail with swift execution
Fluent in English (speaking and writing)
Ability to navigate, transform and embrace changes skillfully
Open to new challenges and upcoming trends and are excited to explore them.
Hiring criteria
You should have or be completing the following to apply for this opportunity.